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Transportation systems are built on collaboration among neighbors, communities, governments and traffic managers, touching on everything from traffic planning and signal timing to commute planning. Individual decisions are based on other people’s advice, broader system-level objectives, real-time travel conditions, crowdsourced information and community values. Beyond cost-efficiency, the system provides a social experience by matching personal preferences with transportation offerings.

See: Digital-Age transportation


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The Century City Transportation Management Organization created by RideAmigos doesn’t just compare the cost and time of different travel modes, it also does a carbon dioxide and health-benefit analysis, and awards points to members on a tiered basis. Users with the highest point totals are awarded free bikes, transit passes, and other goods funded by local government, businesses, and non-profits—adding a social component in what had been purely individual decisions.

Source: “Digital-Age Transportation: The Future of Urban Mobility,” Deloitte University Press,