Health care analytics is a $21 billion industry in 2020.*
Anonymized data from social networks are used for biomedical research, personalized medicines, clinical trials and the construction of predictive models. Advances in health-focused, natural-language data processing allow analysts to use big data to identify the decisions patients make and, more importantly, why they make them. Government uses social media analytics to gain insights into patients’ consumption patterns and health requirements.
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*”Healthcare Analytics Market worth $21.3 Billion by 2020,” Markets and Markets, http://www.marketsandmarkets.com/PressReleases/healthcare-data-analytics.asp.
Carolinas HealthCare, which runs more than 900 care centers, uses algorithms to analyze consumer data to identify high-risk patients so doctors can intervene before they get sick.