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trillion dollar markets for social outcomes

“Mutual advantage” and “shared value” are no longer obscure buzzwords, but fundamental business strategies. Businesses around the world address social and environmental problems with sustainable business models. Impact investment, once a niche model, goes mainstream thanks to market-building efforts such as the UK’s Big Society Capital fund and India’s Inclusive Innovation Fund. Businesses, governments and social enterprises work together to test, hone and replicate investment models that produce robust financial returns and social and environmental impacts.

 

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