Enterprising startups offering inexpensive, tech-based services that focus on seamless customer experiences generate demand for similar public services. The wave begins in transportation, education and healthcare. Just as Uber and Lyft reinvigorated transportation, entrepreneurs develop innovative and radically user-friendly approaches to satisfy unmet consumer demand for better public services. This trend is visible at almost every turn.
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Government services follow the lead of the retail energy sector, in which companies such as Simple Energy and Opower use analytics to transform otherwise esoteric data into digestible and actionable information that encourages customers to save energy.